288 pages ; 20 cm

The British music business is already larger than its steel industry. Any economy hoping to prosper in a global entertainment and design culture must seize the opportunities presented by creativity quickly. Howkins here explores how this can be done in the real world

Originally published: London: Allen Lane, 2001

Includes bibliographical references and index

Introduction: The art of the patent -- The first talent -- The boom in intellectual property -- The core creative industries -- Managing creativity -- The entertainment gene -- Click-and-go -- Capital of my mind

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